We encourage you to consider purchasing a domain or using a domain you already own to avoid issues with DMARC policies. The intention of these strict policies is to prevent email scams, but it can also affect the delivery of legitimate marketing content sent through bulk email services like Mailchimp. Free email domains often have policies that tell these receiving servers to immediately reject mail that fails DMARC.

If the domains don’t match, the email fails the DMARC check.ĭMARC policies also tell receiving servers how to handle email that appears to come from a domain, but has failed the DMARC check. It checks that the domain of the From email address matches the domain the message is actually being sent through. To better understand the problem with free email domains and delivery, it helps to know about DMARC, or Domain Message Authentication, Reporting, and Conformance.ĭMARC is basically a validation system for incoming email.

BIMI adds extra verification and allows you to prominently display your logo in your recipients’ inboxes.

Free email addresses are not compatible with Brand Indicators for Message Identification ( BIMI).

Free email address services have policies in place that are meant to prevent email scams but can cause delivery issues for legitimate marketers.

Free email addresses can’t be added to your verified email domains in Mailchimp.

This keeps you from having control over that domain's delivery policies. The primary limitation of an email address from a free service provider is that you don’t own the domain. In this article, you'll learn about limitations of free email addresses, DMARC, and solutions to get your marketing emails to your subscribers with Mailchimp. If you choose to use a free email service provider (ESP) like Yahoo or AOL for your From email address, there are some limitations you should be aware of. When contacts receive your emails, the From email address helps to identify you as the sender. Your From email address is the address you use to send email to your contacts.

Free tools to find email addresses